Business Intelligence, Analytics, and Data Science: A Managerial Perspective (4th Edition, Global Edition)

For courses on Business Intelligence or Decision Support Systems.

A managerial approach to understanding business intelligence systems.

To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.

Table of Contents

Chapter 1: An Overview of Business Intelligence, Analytics, and Data Science
Chapter 2: Descriptive Analytics I: Nature of Data, Statistical Modeling, and Visualization
Chapter 3: Descriptive Analytics II: Business Intelligence and Data Warehousing
Chapter 4: Predictive Analytics I: Data Mining Process, Methods, and Algorithms
Chapter 5: Predictive Analytics II: Text, Web, and Social Media Analytics
Chapter 6: Prescriptive Analytics: Optimization and Simulation
Chapter 7: Big Data Concepts and Tools
Chapter 8: Future Trends, Privacy and Managerial Considerations in Analytics