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For introductory courses in business.
This package includes MyBizLab®
A Concise and Comprehensive Introduction to Business
Fully comprehensive, Business in Action remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Eighth Edition builds on the text’s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters.
This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, Business in Action covers the full spectrum of contemporary business topics without filler or fluff.
Personalize Learning with MyBizLab
MyBizLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
0134473647 / 9780134473642 Business in Action Plus MyBizLab with Pearson eText -- Access Card Package
Package consists of:
- 0134129954 / 9780134129952 Business in Action
- 0134150775 / 9780134150772 MyBizLab with Pearson eText -- Access Card -- for Business in Action
Table of Contents
Part 1: Setting The Stage: The Business of Business
Chapter 1: Developing a Business Mindset
Chapter 2: Understanding Basic Economics
Chapter3: The Global Marketplace
Chapter 4: Business Ethics and Corporate Social Responsibility
Part 2: Building the Framework: Business Ownership and Entrepreneurship
Chapter 5: Forms of Ownership
Chapter 6: Entrepreneurship and Small-Business Ownership
Part 4: Supporting the Workforce: Motivation and Human Resources
Chapter 10: Employee Motivation
Chapter 11: Human Resources Management
Chapter 12: Labor Relations
Part 5: Satisfying the Customer: Marketing,Sales, and Customer Support
Chapter 13: The Art and Science of Marketing
Chapter 14: Product and Pricing Strategies
Chapter 15: Distribution And Marketing Logistics
Chapter 16: Customer Communication
Part 6: Managing the Money: Accounting and Financial Resources
Chapter 17: Financial Information and Accounting Concepts
Chapter 18: Financial Management
Chapter 19: Financial Markets and Investment Strategies
Chapter 20: The Money Supply and Banking Systems