Business in Action, 6th Edition

Book Description

An introduction to business text can be complete without being complex and overwhelming–and this text proves it!

Business in Action is uniquely positioned to help today’s readers become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.

This new sixth edition takes efficiency and student-friendly design to an entirely new level, with more than 150 Figures That Teach.

Table of Contents

PART 1 Setting the Stage: The Business of Business
CHAPTER 1 Developing a Business Mindset
CHAPTER 2 Understanding Basic
CHAPTER 3 The Global Marketplace
CHAPTER 4 Business Ethics and Corporate Social Responsibility

PART 2 Building the : Business Ownership and Entrepreneurship
CHAPTER 5 Forms of Ownership
CHAPTER 6 Entrepreneurship and Small-Business Ownership

PART 3 Guiding the Enterprise: Leadership, Organization, and Operations
CHAPTER 7 Roles, Functions, and Skills
CHAPTER 8 Organization and Teamwork
CHAPTER 9 Production Systems

PART 4 Supporting the Workforce: Motivation and Human Resources
CHAPTER 10 Employee Motivation
CHAPTER 11 Human Resources Management
CHAPTER 12 Labor Relations

PART 5 Satisfying the Customer: , Sales, and Customer Support
CHAPTER 13 The Art and Science of Marketing
CHAPTER 14 Product and Pricing Strategies
CHAPTER 15 Distribution and Marketing Logistics
CHAPTER 16 Customer Communication

PART 6 Managing the Money: Accounting and Financial Resources
CHAPTER 17 Financial Information and Accounting Concepts
CHAPTER 18 Financial Management
CHAPTER 19 Financial Markets and Investment Strategies
CHAPTER 20 The Money Supply and Banking Systems

APPENDIX A: Business
APPENDIX B: Risk Management
APPENDIX C: Information Technology
APPENDIX D: Personal : Getting Set for Life

Book Details

  • Title: Business in Action, 6th Edition
  • Author: ,
  • Length: 592 pages
  • Edition: 6
  • Language: English
  • Publisher:
  • Publication Date: 2012-02-24
  • ISBN-10: 0132828782
  • ISBN-13: 9780132828789

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