Business Communication, 16th Edition

Book Description

For more than six decades, Lehman and DuFrene's BUSINESS has established itself as the authoritative standard in the field. With its clear style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into applied best practices, the new Sixteenth Edition is a response to ongoing changes in , organizations, the business marketplace, and the global economy. In today's fast-paced business environment, communicating effectively with multiple audiences is more essential--and more challenging--than ever. , Sixteenth Edition, leads the way in preparing readers to rise to this challenge, combining a strong emphasis on sound principles with practical coverage of real-world spoken, , and written communication situations and strategies that play a vital role in modern business.

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