Interested in making money through apps in the Android market? Here is some insight from the trenches and real world experience of creating and marketing apps for Android
This book takes a look at the marketing funnel for apps, with a view to how understanding the entire process can bring you more money. It explains some key marketing terminology and how it applies in the app world.
Includes a process that allows you to choose your best ideas, and then research those ideas to find those with the greatest revenue potential. Mentions ways to weight the revenue of ideas against the cost of creating an app for each idea, with ideas for creating your apps for less money, whether you are a developer or plan to hire one.
As your ideas come to market as apps, this book gives suggestions on how to create more visibility for your app, along with what factors influence users to install or continue to use an app, and how you can track these for your benefit. Includes ways to expand your reach through paid or organic promotion that stretches beyond the Google Play store.
Nathan Mellor was a senior software engineer at Hewlett-Packard before being downsized in 2009. Since then, he has created and marketed a top grossing app for Android that had generated over a million in sales as of August 2013. He has successfully run this business from his home office.
In addition to a strong technical background, Nathan has a certificate in Internet Marketing from the University of San Francisco.
Nathan has been a popular instructor at AnDevCon, where he has taught topics of interest for independent developers, including app marketing, small business, and app discovery. He has also spoken at the PubCon internet marketing conference.
Table of Contents
Chapter 1. Should You Have an App Business?
Chapter 2. How Much Should You Know About Marketing?
Chapter 3. How Can You Choose the Best App Ideas?
Chapter 4. What is the Revenue Potential of your App Idea?
Chapter 5. How much will it cost to provide your app?
Chapter 6. How will your app be found?
Chapter 7. How can you get installs?
Chapter 8. How do I convert users after the install?
Chapter 9. Paid Promotion
Chapter 10. Organic promotion