Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th Edition

Book Description

Explore all aspects of communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of todays leading IMC texts, , PROMOTION, AND OTHER ASPECTS OF INTEGRATED COMMUNICATIONS, 10E. With emphasis on the and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as todays popularity of , outlets, online and practices, and viral communications, as well as their impact on traditional . Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global , and memorable advertising campaigns.

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