80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination
According to author and marketing expert Scott Dennison, business leaders from coast-to-coast told him the most important result they wanted from their advertising and marketing was to make the phone ring more often – to get calls from prospects interested in the products and services they’re selling. This book was the result. It will provide you with a simple, step-by-step process to follow, so you can build the pieces you’ll need to create an effective online lead generation campaign in your business and make that phone ring: • Clarity about exactly who your ideal client is • Your business USP (Unique Selling Proposition) • A process for effective keyword generation/targeting • Professional landing pages for PPC lead generation • A well-designed Website, built for lead conversion/generation • Great content, properly optimized for search (one part of SEO) • Professional back-link campaigns (the other part of SEO) With a foreword written by Perry Marshall, best-selling author of "80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More," Scott A. Dennison’s 80/20 Internet Lead Generation guides the reader to successful lead generation, following the strategic approach championed by his mentor as it specifically applies to generating more business leads online.
Table of Contents
Would You Like a Slurpee™ with that SEO?
Lying Liars Who Pour Out Lies
The Results You Seek are There to be Had
Internet Business Lead Generation is a Lot More than SEO
Nailing Down the Ideal Client
Defining Your USP
NO Soup for You!
Generating Effective, Targeted Keywords
PPC Landing Page Concepts
Designing Your Website to Generate and Convert Leads
SEO Part One: Optimizing the Right Content
SEO Part Two: Professional Back-Link Campaigns
Checking Your Results
Ongoing Considerations and the Future
Quality, Relevant Content Is Key
5 Keys To Successful Social SEO
Everything is Going Mobile
About the Author