The SEO Battlefield: Winning Strategies for Search Marketing Programs

The SEO Battlefield: Winning Strategies for Search Marketing Programs Front Cover
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2017-02-25
240 pages

Book Description

If you want to establish an ongoing program with the goal of increased traffic and prominence, this practical step-by-step guide will help you understand SEO methodology and then show you how to put those theories into practice. You’ll learn how to solve the problem of establishing SEO programs from the development perspective.

Companies often turn to expensive tools and leisurely consultants for building SEO programs. With the advice in this book, you’ll be able to the program you want without having to pay for unnecessary resources.

Table of Contents

Chapter 1 Welcome to the Battlefield
Chapter 2 The SEO Mindset
Chapter 3 Standards, Philosophies, and Finances
Chapter 4 Tools for SEO Measurement and Beyond
Chapter 5 Setting Up Programs and Reporting
Chapter 6 Campaign
Chapter 7 Technical SEO for Success
Chapter 8 Search
Chapter 9 Case Studies
Chapter 10 Uncharted Search Frontiers

Book Details

  • Title: The SEO Battlefield: Winning Strategies for Search Marketing Programs
  • Author:
  • Length: 240 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2017-02-25
  • ISBN-10: 1491958375
  • ISBN-13: 9781491958377
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