The Everything Guide to Mobile Apps

The Everything Guide to Mobile Apps: A Practical Guide to Affordable Mobile App Development for Your Business

Expert advice on how to succeed in the mobile market!

Experts estimate that mobile app revenues will nearly quadruple over the next few years, but for many business owners and entrepreneurs, figuring out how to affordably create and market an app is a daunting challenge. But it doesn’t have to be!

With The Everything Guide to Mobile Apps, you’ll learn all you need to know about creating a mobile app without breaking the bank account. In this book, you’ll discover:

• What to consider when developing an app
• Which format best fits your needs and budget
• How to stand out in the app market
• The benefits of including apps in a marketing strategy
• How creating an app can improve business revenue

From the development stage to marketing and beyond, The Everything Guide to Mobile Apps will help you develop an app that attracts more customers and boosts your business’s revenue.

Table of Contents

Chapter 01 The App Defined
Chapter 02 App Market by the Numbers
Chapter 03 Know Your Audience
Chapter 04 You Are Not Alone
Chapter 05 What You Need to Know Before Building
Chapter 06 Developing Your App
Chapter 07 Designing Your App
Chapter 08 Personal Privacy Is Paramount
Chapter 09 Testing, Testing
Chapter 10 Shop Till You Drop
Chapter 11 App Stores and More
Chapter 12 App Monetization Models
Chapter 13 Mobile Marketing and Advertising
Chapter 14 Getting Discovered Across All Channels
Chapter 15 Achieve Lasting Impact and Loyalty
Chapter 16 Get Seriously Social
Chapter 17 App Maintenance
Chapter 18 Success Breeds Success
Chapter 19 The Future of Apps
Appendix A: Glossary of Mobile Terms
Appendix B: Contributor Biographies