User-Generated Content and its Impact on Branding

User-Generated Content and its Impact on Branding

(1 reviews, 262 downloads)
, 2013-10-04, 129 pages, pdf, epub
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows…
Learn Sprite Kit for iOS Game Development

Learn Sprite Kit for iOS Game Development

(1 reviews, 667 downloads)
, 2014-06-22, 256 pages, pdf, epub
With Learn Sprite Kit for iOS Game Development, you’ll discover how easy it is to create 2D games using the new Sprite Kit framework from Apple. You’ll find how simple it is to create a scene, add animated sprites, incorporate…
Transportation Management with SAP TM 9

Transportation Management with SAP TM 9

(1 reviews, 419 downloads)
, 2014-07-29, 328 pages, pdf, epub
The implementation of a TMS solution is a highly complex and mission critical project. If executed correctly a good TMS can deliver a number of benefits to the organization in terms of optimization, greater efficiency, reduced errors and improved revenue…
.NET IL Assembler

.NET IL Assembler

(1 reviews, 605 downloads)
, 2014-06-17, 492 pages, pdf, epub
Advanced .NET IL Assembler is a comprehensive drill-down into the inner workings of the .NET Framework. Acknowledged runtime expert and Microsoft insider Serge Lidin steps through the internal structures and operations that take place when .NET code is executed, showing…
ASP.NET Web API 2, 2nd Edition

ASP.NET Web API 2, 2nd Edition

(3 reviews, 607 downloads)
, 2014-07-27, 280 pages, pdf, epub
The ASP.NET MVC Framework has always been a good platform on which to implement REST-based services, but the introduction of the ASP.NET Web API Framework raised the bar to a whole new level. Now in release version 2.1, the Web…