User-Generated Content and its Impact on Branding

User-Generated Content and its Impact on Branding

(1 reviews, 298 downloads)
, 2013-10-04, 129 pages, pdf, epub
The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and brand management. The effects of brands’ social media involvement are to this day uncertain. Severin Dennhardt shows…
Banker's Guide to New Small Business Finance, + Website

Banker’s Guide to New Small Business Finance, + Website

(1 reviews, 366 downloads)
, 2014-08-18, 224 pages, pdf, epub
Detailed, actionable guidance for expanding your revenue in the face of a new virtual market Written by industry authority Charles H. Green, Banker’s Guide to New Small Business Finance explains how a financial bust from one perfect storm—the real estate…
Power Query for Power BI and Excel

Power Query for Power BI and Excel

(3 reviews, 660 downloads)
, 2014-06-24, 272 pages, pdf, epub
Power Query for Power BI and Excel is a book for people who are tired of copying and pasting data into Excel worksheets. Power Query, part of the Microsoft Power BI suite, is a tool that automates the process of…
Mining User Generated Content

Mining User Generated Content

(1 reviews, 665 downloads)
, 2014-01-28, 474 pages, pdf, epub
Originating from Facebook, LinkedIn, Twitter, Instagram, YouTube, and many other networking sites, the social media shared by users and the associated metadata are collectively known as user generated content (UGC). To analyze UGC and glean insight about user behavior, robust…
Infographics For Dummies

Infographics For Dummies

(1 reviews, 704 downloads)
, 2014-06-30, 320 pages, pdf, epub
Create stunning infographics with this hands-on guide Infographics For Dummies is a comprehensive guide to creating data visualization with viral appeal. Written by the founder of Infographic World, a New York City based infographic agency, and his top designers, the book…