Management Strategy: Achieving Sustained Competitive Advantage, 3rd Edition

A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage

The Third Edition of Management Strategy is for readers from the classroom to the boardroom.  It provides a solid foundation in strategic thinking and theory for traditional students and front line employees, while also offering a streamlined reference for the executive practitioner tasked with honing an organization’s competitive edge in today’s dynamic, and often uncertain, global business climate.

It guides the reader to a superior understanding of the strategic context of the organization – the foundation of devising winning moves.  It also contains numerous examples of strategies in action, detailed discussions of successful (versus failed) strategies, and the latest methods for devising and implementing moves that will greatly increase the odds of a firm’s success over the long term.

Table of Contents

Chapter 1 Winning Moves

PART ONE EXTERNAL AND INTERNAL ANALYSIS
Chapter 2 External Analysis
Chapter 3 Internal Analysis

PART TWO MAKING MOVES
Chapter 4 Positioning, Tactics, and Timing
Chapter 5 Corporate-Level Strategy and Diversification
Chapter 6 Globalization
Chapter 7 Innovation and Entrepreneurship

PART THREE IMPLEMENTATION AND REINVENTION
Chapter 8 Implementation
Chapter 9 Continuous Reinvention