LinkedIn Profile Optimization For Dummies

Optimize your LinkedIn profile—and get results

Your LinkedIn profile is essentially a platform to shape how others see you, highlight your abilities, products, or services, and explain how your work impacts lives. Yet many people simply copy and paste their resume and expect job offers and networking opportunities to start rolling in—but that isn’t how it works. LinkedIn Profile Optimization For Dummies shows you how to create a profile that enhances your personal brand, controls how others see you, and shapes a successful future for your career.

Whether your goal is job search, branding, reputation management, or sales, people are Googling you—and your LinkedIn profile is more often than not their first point of contact. With a focus on who you are, the value you deliver, and the culture you cultivate, the profile you’ll create with the help of this guide will make that first connection a positive one—giving you a better chance to see results.

• Create a powerful LinkedIn profile
• Discover your personal keywords
• Showcase your experience and accomplishments
• Be seen on the world’s largest professional social network

You never get a second chance to make a great first impression, and LinkedIn Profile Optimization For Dummies helps to ensure you’re presenting yourself in the best possible light.

Table of Contents

Part 1: The Strategy Before the Siege
CHAPTER 1: Determining Your LinkedIn Strategy
CHAPTER 2: Getting Found on LinkedIn
CHAPTER 3: Understanding Skills and Endorsements

Part 2: Getting Your LinkedIn Profile Started
CHAPTER 4: Optimizing the “Behind the Scenes” Sections
CHAPTER 5: Establishing Your Calling Card
CHAPTER 6: Impressing with the Right Profile Picture
CHAPTER 7: Developing a Compelling Headline

Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression
CHAPTER 8: Getting Your Experiences Ready
CHAPTER 9: Creating a Powerful Experience
CHAPTER 10: Writing a Compelling Summary

Part 4: Rounding Out Your Profile and Adding Finishing Touches
CHAPTER 11: There’s More to You Than Your Jobs
CHAPTER 12: Making Your Profile Personal and Unique
CHAPTER 13: Following Groups, Companies, and Influencers
CHAPTER 14: The Final Review and Reveal

Part 5: The Part of Tens
CHAPTER 15: Ten Profile Do’s and Don’ts
CHAPTER 16: Ten Tips for a Perfect Profile Picture
CHAPTER 17: Ten Tips to Expand Your Network
CHAPTER 18: Ten Tips to Leverage LinkedIn
CHAPTER 19: Ten LinkedIn Profile Resources