Jony Ive: The Genius Behind Apple’s Greatest Products

Book Description

“Different and new is relatively easy. Doing something that’s genuinely better is very hard.” —Jony Ive

In 1997, returned to as CEO with the unenviable task of turning around the company he had founded. One night, Jobs discovered a scruffy British designer toiling away at ’s corporate headquarters, surrounded by hundreds of sketches and prototypes. It was then that Jobs realized he had found a talent who could reverse the company’s long decline.

That young designer was Jony Ive.

Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic products, including the iMac, iPod, iPad, and iPhone. The designs have not only made Apple a hugely valuable company, they’ve overturned entire industries, built a loyal fan base, and created a globally powerful brand. Along the way, Jony Ive has become the world’s leading innovator, won countless awards, earned a place on the 2013 Time 100 list, and was even knighted for his “services to design and .”

Yet despite his triumphs, little is known about the shy and soft-spoken whiz whom Jobs referred to as his “spiritual partner” at Apple. Jony Ive reveals the true story of Apple’s real innovator-in-chief.

Leander Kahney, the bestselling author of Inside Steve’s Brain, offers a detailed portrait of a creative genius. He shows us how Jony Ive went from an English art school student with dyslexia to the man whose immense insights have altered the pattern of our lives. From his early interest in industrial design, fostered by his designer father, through his education at Newcastle Polytechnic and meteoric rise at Apple, we discover the principles and practices that he developed to become the designer of his generation.

Based on interviews with Jony Ive’s former colleagues and Kahney’s own familiarity with the world of Apple, this book gives insight into how Jony Ive (now senior vice president of design) has redefined the ways in which we work, entertain, and with one another.

Table of Contents

Chapter 1 School Days
Chapter 2 A British Design Education
Chapter 3 Life in London
Chapter 4 Early Days at Apple
Chapter 5 Jobs Returns to Apple
Chapter 6 A String of Hits
Chapter 7 The Design Studio Behind the Iron Curtain
Chapter 8 Design of the iPod
Chapter 9 Manufacturing, Materials and Other Matters
Chapter 10 The iPhone
Chapter 11 The iPad
Chapter 12 Unibody Everywhere
Chapter 13 Apple’s MVP

Book Details

  • Title: Jony Ive: The Genius Behind Apple’s Greatest Products
  • Author:
  • Length: 320 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2013-11-14
  • ISBN-10: 159184617X
  • ISBN-13: 9781591846178

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