Introduction to Social Media Marketing: A Guide for Absolute Beginners

Introduction to Social Media Marketing: A Guide for Absolute Beginners Front Cover
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2017-07-20
152 pages

Book Description

Easily understand the most important tools and skills in social media . You'll be exposed to pages and ads, work with and , save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

  • Understand basic for most social media tools, including how to get up and running
  • See the benefits of social media tools and which one you should use for specific purposes
  • Calculate the real ROI expected from using specific tools
  • Utilize social media monitoring and analytics

Who This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Table of Contents

Chapter 1: The Basics of Having Fun and Building Skills
Chapter 2: Skillbox: Content
Chapter 3: Facebook Pages
Chapter 4: Facebook Ads
Chapter 5: Twitter
Chapter 6: LinkedIn
Chapter 7: Hootsuite
Chapter 8: Social Media Monitoring and Analytics

Book Details

  • Title: Introduction to Social Media Marketing: A Guide for Absolute Beginners
  • Author:
  • Length: 152 pages
  • Edition: 1st ed.
  • Language: English
  • Publisher:
  • Publication Date: 2017-07-20
  • ISBN-10: 1484228537
  • ISBN-13: 9781484228531
File HostFree Download LinkFormatSize (MB)Upload Date
ZippyShare Click to downloadTrue PDF, EPUB9.506/28/2017
ZippyShare Click to downloadTrue PDF5.706/22/2017
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