Five Stars: Putting Online Reviews to Work for Your Business

Five Stars: Putting Online Reviews to Work for Your Business Front Cover
2 Reviews
2014-01-21
312 pages

Book Description

Create positive visibility for your with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase and revenue. Five Stars is the perfect guide to a timely and crucial tactic for today's savvy small business owners and marketers. Find out how to get more (and better) online reviews for your business, track and monitor them, leverage them effectively in and elsewhere, and handle negative reviews with aplomb.

Packed with tools, techniques, and great case studies, this practical book is what you need to grab the reins, shape the online conversation, and get reviews that sell.

  • Shows you how to get and leverage online reviews from websites such as Yelp and niche sites related to your business
  • Explains tools, techniques, and tactics you can use to start shaping conversations and building positive visibility
  • Demystifies a complex topic, empowering you to make the most of this valuable marketing tactic
  • Written by the expert author team of the popular and practical SEO_An Hour a Day books; the authors offer a similar task-based approach to help you succeed

If you're a retail, , or marketer, you won't want to miss Five Stars: Putting Online Reviews to Work for Your Business.

Table of Contents

Chapter 1. You Are Here. Understanding Your Opportunity
Chapter 2. The Online Reviews Landscape
Chapter 3. Understanding Reviewers and Reviews
Chapter 4. Monitoring and Learning from Your Reviews
Chapter 5. How to Get More Reviews
Chapter 6. Review Venues: Need-to-Know Tips for Your Action Plan
Chapter 7. Navigating Negative Reviews
Chapter 8. Showing Off and Being Found
Chapter 9. Maintaining Your Momentum

Book Details

  • Title: Five Stars: Putting Online Reviews to Work for Your Business
  • Author: ,
  • Length: 312 pages
  • Edition: 1
  • Language: English
  • Publisher:
  • Publication Date: 2014-01-21
  • ISBN-10: 1118689445
  • ISBN-13: 9781118689448
File HostFree Download LinkFormatSize (MB)Upload Date
EU(multi) Click to downloadEPUB28.204/19/2014
UpLoaded Click to downloadEPUB28.209/16/2014
ZippyShare Click to downloadEPUB28.211/14/2017
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