Facebook All-in-One For Dummies, 2nd Edition

The A to Z Facebook guide for users, marketers, and developers alike

Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It’s fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign.

• Facebook has more than one billion active users who share more than 30 billion pieces of content each month
• More than 37 million brands have Pages on Facebook
• This complete guide has been fully updated to cover Facebook’s latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline
• Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps

Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.

Table of Contents

Book I: Creating a Timeline
Chapter 1: Deciding to Join
Chapter 2: Creating Your Account
Chapter 3: Touring the Interface
Chapter 4: Customizing Your Privacy Settings
Chapter 5: Finding Help

Book II: Connecting with Others
Chapter 1: Creating Your Social Media Persona
Chapter 2: Posting and Interacting
Chapter 3: Sharing Photos
Chapter 4: Sharing Videos
Chapter 5: Participating in Groups
Chapter 6: Going Mobile
Chapter 7: Keeping Up with Events
Chapter 8: Having Private Conversations
Chapter 9: Games and Gifts
Chapter 10: Professional Networking
Chapter 11: Managing Connections Gone Awry

Book III: Connecting to Other Social Media
Chapter 1: What Is Social Media?
Chapter 2: Connecting Facebook to Everything Else
Chapter 3: Flying on Autopilot

Book IV: Building a Business Page
Chapter 1: Creating a Business Page
Chapter 2: Customizing Your Business Page
Chapter 3: Touring Your Business Page
Chapter 4: Building Your Community

Book V: Marketing Your Business
Chapter 1: Building a Network of Influence
Chapter 2: Running a Social Marketing Campaign
Chapter 3: Using Insights to Track Your Success
Chapter 4: Ads, Promotions, and Offers
Chapter 5: Identifying Your Target Audience

Book VI: Developing Facebook Apps
Chapter 1: Custom Apps for Business Pages
Chapter 2: Building Canvas Apps and Page Tabs
Chapter 3: Creating Your Own Apps
Chapter 4: Tour of the Facebook API