Entrepreneurship, Global Edition, 5th Edition Front Cover

Entrepreneurship, Global Edition, 5th Edition

Description

For courses in entrepreneurship.
A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.

The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.
Also Available with MyEntrepreneurshipLabTM

This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:

0134422503 / 9780134422503 Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText — Access Card Package, 5/e
Package consists of:  

  • 0133797198 / 9780133797190 Entrepreneurship: Successfully Launching New Ventures
  • 013397409X / 9780133974096 MyEntrepreneurshipLab with Pearson eText — Access Card — for Entrepreneurship: Successfully Launching New Ventures

Table of Contents

Part 1 Decision to Become an Entrepreneur
Chapter 1 Introduction to Entrepreneurship

Part 2 Developing Successful Business Ideas
Chapter 2 Recognizing Opportunities and Generating Ideas
Chapter 3 Feasibility Analysis
Chapter 4 Developing an Effective Business Model
Chapter 5 Industry and Competitor Analysis
Chapter 6 Writing a Business Plan

Part 3 Moving from an Ideato an Entrepreneurial Firm
Chapter 7 Preparing the Proper Ethical and Legal Foundation
Chapter 8 Assessing a New Venture’s Financial Strength and Viability
Chapter 9 Building a New-venture Team
Chapter 10 Getting Financing or Funding

Part 4 Managing and Growingan Entrepreneurial Firm
Chapter 11 Unique Marketing Issues
Chapter 12 The Importance of Intellectual Property
Chapter 13 Preparing for and Evaluating the Challenges of Growth
Chapter 14 Strategies for Firm Growth
Chapter 15 Franchising

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