Economics for Business, 5th Edition

Economics for Business 5th edition is an essential introduction to economics tailor-made for business students. Economic principles are clearly explained within the context of modern business, drawing on a wealth of contemporary examples that bring the topics to life.

Table of Contents

Section 1 Introduction
Chapter 1 Economics for business
Section 2 Understanding markets
Chapter 2 Consumers in the marketplace
Chapter 3 Firms in the marketplace
Chapter 4 Markets in action
Section 3 Competition and profitability
Chapter 5 Market structure and firm performance
Chapter 6 Strategic rivalry
Chapter 7 Growth strategies
Chapter 8 Governing business
Section 4 Domestic macroeconomics
Chapter 9 Introduction to the macroeconomy
Chapter 10 Measuring macroeconomic variables and policy issues
Chapter 11 Expenditure and fiscal policy
Chapter 12 Money, banking and interest
Chapter 13 Inflation, output and economic policy
Chapter 14 Supply-side policies and economic growth
Section 5 Global economics
Chapter 15 Exchange rates and the balance of payments
Chapter 16 Globalization