Doing Research in the Business World

Get 12 months FREE access to an interactive eBook* when you buy the paperback! (Print paperback version only, ISBN 9781473938434) Grounded in actual research and supported by the author’s 25 years of experience teaching business and management students, this book is designed especially for students and researchers in business looking to do practical research, and introduces them to the reality of conducting research for the classroom or the boardroom. The reader is guided through each step of the research process including all the tools they need to collect, analyse and present data and given advice on how to identify, design and complete appropriate projects, enabling them to develop their own research and maximize its impact. Global examples are included throughout from international markets and across the Business and Management discipline. Packed full of learning features and complimented by a free interactive eBook* that includes author video chapter introductions, top tips and skills, real world advice, templates and examples of published research, real world data sets, MCQs, PowerPoint slides, student exercises and journal articles, as well as employability advice and guidance on different types of assessment and dissemination, allowing access on the go and encouraging learning and retention whatever the reading or learning style. Suitable for anyone intending to conduct research in a variety of business contexts such as Management, Marketing, HRM and Organizational Studies *interactivity only available through Vitalsource eBook

Table of Contents

Chapter 1 Introduction

Part A Principles And Planning For Research
Chapter 2 Theoretical Perspectives And Research Methodologies In Business
Chapter 3 Selecting And Planning Business Research Proposals And Projects
Chapter 4 Business Research Ethics
Chapter 5 Searching, Critically Reviewing And Using The Literature In Business

Part B Research Methodology
Chapter 6 Business Research Design: Quantitative Methods
Chapter 7 Business Research Design: Qualitative Methods
Chapter 8 Business Research Design: Mixed Methods
Chapter 9 Sampling Strategies In Business
Chapter 10 Designing Descriptive And Analytical Surveys For Business
Chapter 11 Designing Case Studies For Business
Chapter 12 Designing Evaluations In Business
Chapter 13 Action Research And Change In Business

Part C Data Collection Methods
Chapter 14 Questionnaires
Chapter 15 Interviewing
Chapter 16 Non-Participant Observation
Chapter 17 Ethnography And Participant Observation
Chapter 18 Focus Groups
Chapter 19 Unobtrusive Measures
Chapter 20 Visual Methods
Chapter 21 Secondary Data Analysis

Part D Analysis And Report Writing
Chapter 22 Getting Started With Spss
Chapter 23 Analysing And Presenting Quantitative Data
Chapter 24 Getting Started With Nvivo
Chapter 25 Analysing And Presenting Qualitative Data
Chapter 26 Writing Up The Research In A Business Report
Chapter 27 Preparing For Business Presentations And For Vivas